E3, a popular fair dedicated to electronic games that was discontinued in recent years, could return soon. According to sources linked to the Entertainment Software Association (ESA), the organization plans a “complete overhaul” for 2025.
As reported by GamesIndustry.biz, ReedPop, and ESA parted ways after the 2023 edition was cancelled. As a result, the future of the fair became uncertain, but not with a definitive end. Now, ESA president and CEO, Stanley Pierre-Louis, is preparing fans for news in the coming months. According to the executive, E3 will undergo a reinvention and could take place in 2025 in a new format.
We appreciate the partnership with ReedPop over the past 14 months and support their continued efforts to unite the industry and fans through their various events. While E3’s reach remains unrivaled in our industry, we continue to explore how we can evolve it to better serve the video game industry and evaluate all aspects of the event, from format to venue. We are committed to our role as industry organizers and look forward to sharing E3 news in the coming months.”
E3 could still happen in 2024
In recent months, indications have pointed to the 2024 edition of E3 being officially canceled. However, according to the report, there will be a change only in relation to its scope. With that, it will not take place at the Los Angeles Convention Center, known as the usual venue for the event.
What do you think of the return of the great gaming fair? Would it hold up to the Summer Game Fest?
The iconic video game fair lost its relevancy in recent years when Nintendo and Sony pulled out. After that, we saw the global pandemic which also impacted this segment known for its public events. Unfortunately, most of the companies saw the advantages of making online announcements and streaming, and the E3 lost most of its relevancy. We are curious to see if the annual fair will see a reboot or will stay buried.